SUSTAINABLE WINE

SUPPLY CHAIN CONTRACT – 5TH CALL – PNRR M2C1 – NGEU FUNDS

The “Sustainable Wine” project is part of the National Supply Chain Contract promoted by MASAF and was created with the aim of strengthening the Italian wine supply chain by guiding participating companies towards a production model based on the principles of environmental, economic and social sustainability, in line with the Equalitas and VIVA standards recognised at national and European level.

The programme involves agricultural companies, wineries, promotional organisations and entities specialising in communication and marketing, all sharing a common vision: to promote a modern, responsible and high added-value wine sector capable of generating tangible benefits for local areas and consumers.

The communication project for Consorzio Vinum & Cibus Italici includes an integrated plan targeting the Italian, German and Taiwanese markets, with the aim of promoting Made in Italy excellence and highlighting the commitment to sustainability. Activities include informative newsletters aimed at F&B professionals, social media campaigns based on a dedicated editorial plan, and targeted advertising strategies designed to increase visibility and engagement. Collaborations with industry influencers are also planned to broaden the reach of the message and engage new qualified audiences.

Below is the list of companies participating in the supply chain:

• Consorzio Vinum & Cibus Italici
• Cantina Valpolicella Negrar Società Cooperativa Agricola
• La Braghina Società Agricola Sas Di Federica Ongetta & C.
• Azienda Agricola Ca' Dei Frati Di Dal Cero Pietro E Figli Società Agricola
• Azienda Agricola Monte Del Frà Di Bonomo Eligio, Claudio E Marica Società Agricola Semplice
• Soc Agr Serafini E Vidotto S.S.
• Società Agricola Mazzolada S.A.S. Di Ongetta Federica & C.
• Levii Srl Società Agricola
• Azienda Agricola Giovanni Rosso Di Rosso Davide
• Le Casematte Srl Società Agricola
• Società Agricola Le Manzane S.S.